EXHIBITOR INTERVIEW: Norman Otto, Area Sales Manager, WEICON Inc.

Norman circle headshot Norman Otto has got almost twenty years of sales experience in engineering, machine construction and in the adhesive technology. At WEICON, he built up a network of retailers in Scandinavia, parts of Asia and Australia and is now responsible for the US and Canadian market.

Since 2008, WEICON is represented in North America by WEICON Inc. in Kitchener, Ontario, Canada. More than 30,000 WEICON articles intended for our local customers are stored here. Our team is responsible for the distribution of our products and technical support.

 What products will you be featuring at the show this year and what response are you expecting?

We present two brand new Super Glue types (Cyanoacrylate) for extreme conditions. WEICON VA 180 HT is suitable for high temperatures up to +180°C and WEICON VA 200 HR is perfect for applications in moist and wet conditions.


Why are you exhibiting and what connections do you hope to make there?

WEICON is a globally active company with nine subsidiaries and partners in more than 100 countries. We want to further strengthen our brand awareness in North America and build a network of distributors who sell our products. If you are interested – please do not hesitate to contact us!


Which customer or market demands were the biggest drivers of your company’s growth during the past three years?

You can use our products in all areas of industry – from production over repair up to maintenance. We supply customers in the most important branches of industry, e.g., food, automotive, mining, oil and natural gas industry, with our products. So there is a constant growth of our company in many different sectors.


Do you anticipate that those demands will continue to be your biggest growth drivers for the next three years, or are you anticipating new trends?

Thanks to our very extensive range of special products for any industry, we can act very flexible and follow every new industrial trend.


What are your areas of R&D focus, and what timeline do you anticipate for bringing your next new products to market? Can you tell us anything about those products?

Every year, we present some newly developed products – may it in the sector of adhesives, sealants, assembly pastes or technical sprays. In the beginning of 2021, we will launch our new products for the industry.


What new trends do you anticipate and what market demands do you see evolving/changing over the next 5 years?

The food sector is very important to us and we can supply it with a wide range of NSF certified products. We also attach great importance to products in the area of occupational safety and process safety.


What would you say are the key challenges and opportunities currently faced by the industry?

Cooperation in import and export and trade relations between North America and Germany should be further strengthened in order to continue to play a major role in the global economy. For us, this means that we want to build up a network of distributors to further establish our products in the North American market. As we believe, quality products made in Germany, make life and work easier.

 WEICON Inc. will be exhibiting at Adhesives & Bonding Expo 2020 in Booth 805.